About Leo Costa Jr.

Reach Your Full Potential

About Leo Costa – Tulare Personal Trainer

Leo Costa, Jr. was born the oldest of three siblings and raised on a family dairy farm in Visalia, California.

His childhood dream was to be a professional athlete. He went on to play sports such as baseball, football, and basketball throughout his school years. Even achieving All-American as a high school baseball player. But it was a scholarship to Cal Poly Pomona that had him throwing footballs for four years

He has always been interested in challenging himself, which lead him to competing in rodeos, becoming a mason, competing in long-distance cycling, becoming a personal trainer, and ultimately his greatest passion, mastering competitive world class bodybuilding.

He currently owns and operates a personal fitness training studio in Tulare, California. And has owned and operated several studios over the past 38 years. This includes saving several fitness establishments as well as coaching many trainers into more profitable businesses.

He has traveled internationally to build his own knowledge, as well as to teach, speak, perform posing exhibitions, promote store openings, and speak at conferences for corporations..

In addition to his fitness business, he has developed a supplement line and written many bodybuilding training courses. All of his work is geared towards teaching and educating individuals, helping them reach their full potential while striving to be a better version of themselves.

Leo believes that his best work lies ahead of him, and he’s excited about the possibilities the future holds.

Leo Costa has  been in the bodybuilding industry for nearly four decades. Nobody has stood the test of time nor has the resume or fitness experience that Leo Costa Jr. shares via his websites and socials daily. At 67 years old Leo Costa is a unicorn in the fitness and bodybuilding field.

Known across the world for his bodybuilding and fitness teachings that he has contributed to the sport through books, information products and podcasts.

Few can say they got three strokes and came back from it.

Leo attributes much of his recovery to what he learned in the lates 1980’s from the Bulgarian Olympians. Which was the genesis of his Bulgarian Burst and Big Beyond Belief manuals. And that influenced much of his thinking to this day. Few can teach proper fitness training and or teach how to get huge.

I think my proudest moment, even though I competed up to the world level my proudest moment was doing a photo shoot inside Gold’s Gym Venice with all the pros that were there because that was intimidating, you know, to be around those guys and to feel like you belong there.

How Leo Introduced the world to the Anabolic-High Fat diet for getting shredded and huge.

The Keto diet on steroids. Before there was Keto.

I met a guy by the name of  Mauro Di Pasquale. He’s a doctor and Mauro and I connected after one of my shows i saw that he was writing articles for one of the magazines.  I thought you know what you never know until you try. So I reached out to him. Lo and behold he got back to me! He was known for the ketogenic diet and we collaborated and this was way ahead today’s modern keto movement.

This was around the days of Dr. Atkins. We wrote a manual called Anabolic Diet which was where we just targeted the bodybuilder and said,  “look this is a way for you to eat that’s very  counter intuitive.”

It went against the grain and people had some knowledge with Atkins. But there was so much misinformation and misconception about how that diet really worked.

So I did whatever Dr. Mauro said to do. And I will tell you what it. I ended up staying on that diet the whole time when i was competing it got that good of results.

You have two different metabolisms in your body.

You have a free fatty acid metabolism which is the metabolism that Atkins Diet or Keto diet accesses. And that’s in the free fatty acid your body is using fat as its main energy source just to be clear. And then you have glucose metabolism you’re using the carbohydrate or the glucose. it is utilizing carbohydrates as its main energy source.

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Success Stories From Satisfied Clients

Leo is truly a master of his craft! He can take you from point A to Z as long as you’re willing to put in the work physically and dietarily. I trained with him for a natural fitness competition, and he knew what I needed to do to shape my body for success on stage —and on a timeline! He’s a True fitness coach who knows when to push you and praise you to keep the momentum strong in the “toughest” times. To say I’d recommend him is minimum; you want him to be on your fitness team!

Natalie Horine

Before I found Leo, I was about to snap because I didn’t know what to do to help myself. I was in my 20s and was paralyzed by a stroke. I felt the next physical therapist I would meet was going to kill but working with Leo in his gym didn’t make me so angry. He was an educated person telling me what I needed to do to get better. In my opinion, Leo knew it firsthand, which made a huge difference. Leo changed my life. My mindset changed. All the therapists would tell me I couldn’t do what I was used to before the stroke, and Leo didn’t! 3 years ago, it hurt to walk. I couldn’t touch my steering wheel. Now I can close my hand. I can move my fingers. My arm goes up. I can curl. I can jog nicely. Everyone said I couldn’t do this but look at me now. I recovered and living a great life.


I was a former high school track athlete and had gotten out of shape. I went to Leo to see if he could help me. To my surprise, not only did he get me back into shape, but he also suggested I compete in a women’s bikini competition. I never imagined I could get in that kind of shape, yet I did. Leo’s coaching advice made my experience a great one to the extent I went on to successfully compete in many more competitions. Thank you, Leo, for changing my life in such a positive way, making exercise and nutrition a lifestyle ritual.


I’ve been lifting weights for many years, and until I started following Ramp Training System, I had no clue about some very important things related to achieving results. For example, knowing the importance of training tempo, feeling what you train, and not training for more than 45 minutes. By making those adjustments, I have noticed an immediate difference in how my body responds. This is good shit!


I’m 39 years old; it got easy to put the weight on between my wife’s good cooking and not having a good place to exercise, which kept me motivated. I had exercised before, but it was a high-impact workout that threw me out of my back. On 1/4/21, I weighed 230, which changed when I joined G-Fit. My trainer reached out to me about meal plans to help me achieve my goals and first had me record what I ate and made a plan that fit my lifestyle and wasn’t too complicated for my wife to help me with. By 3/20/21, I had lost 32lbs. My pants now fit again, and I have to wear a belt. GFIT works with you where you are and builds you up. I’m very happy with all the results so far and look forward to turning 40 and being in the best shape mentally and physically of my life!

Steve Gaspar

I was in a place in my fitness journey where I wanted to take it to the next level but didn’t know where or how to do so. I have had several other trainers, but I never saw much progress toward my goals. Then I found Leo. From the beginning, there were no games, gimmicks, or BS. Put in the work, follow the plan, and make the adjustments he advises, and you will get results. Since starting with Leo, I have seen tremendous growth in my size and strength, most importantly, pushing me further and further toward my fitness goals. I plan on doing a bodybuilding show soon and cannot wait to show off all the hard work I have put in. I thank Leo and this program for pushing me to my max and further. 


Leo has played an instrumental role in my fitness journey for the past 39 years. I was 14 when he introduced and taught me the basic training principles that I continue to apply to my workout program to this day. The foundation he helped establish has allowed me to continue training and competing professionally. With his guidance throughout the years, I was able to compete as an amateur bodybuilder and, most recently, pursue my professional Figure Masters status. 


I’ve always been athletic, so now, after all these years, it feels great to get fit and muscular again. I’ve been on the AFP app coming up on a year and can see the difference. The  AFP team and their fitness experts are great at customizing the workouts for my specific goals. So glad I committed to joining the AFP app and team of experts.

Lisa Vieira

At the end of 2016, I was at a low place in my life. I was severely overweight and generally unhappy. I decided I wanted to take control of my life, and in Jan. 2017, I signed up for the AFP health and fitness app. This app is amazing and very user-friendly. So far, I’ve been following this customized program for 3 months and have lost 25 lbs and even more inches. While I’m still overweight, I’m now confident I will reach my health and fitness goals as long as I have my AFP app. For the first time in my life, I feel strong, and most importantly, I feel good about myself. The AFP app and its health and fitness experts are attentive and encouraging. They pushed me to do things I didn’t think I could. Highly recommend! 

Lariane Castro

At 48 years old, I flipped a switch, and I wanted to build a better body at 50 than my body at 25. I had followed Leo and Serious Growth since the early 1990s and fell in love with the program the first time I tried it many years ago. I have always trusted Leo and the programs he implements, from the amazing results his clients would achieve. I knew the key to success for me was to drop body fat, and with this program, that’s exactly what happened. It’s not going to be easy, but it is very doable. Don’t debate your thoughts; do what you have to do, and you will get the results you so deeply desire.

Gary Pillar